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The fashion industry is under increasing pressure to address its significant environmental and ethical issues, leading to a growing movement toward sustainable fashion. Traditional fashion production is one of the most polluting industries globally, responsible for enormous water consumption, waste, and carbon emissions. Moreover, fast fashion has exacerbated the problem, encouraging a throwaway culture that leads to overproduction and excessive waste. In response, many fashion brands are embracing sustainability by using eco-friendly materials, reducing water usage, and adopting circular fashion models where clothes are recycled or upcycled. Consumers are also demanding more transparency, pushing brands to disclose their supply chains and labor practices. Innovations like 3D printing, biodegradable fabrics, and clothing rental services are helping to reduce fashion’s environmental footprint. As awareness grows, the future of fashion is likely to prioritize sustainability, with both consumers and brands playing a crucial role in driving change.